Do you remember the stupid beer commercial a few years back with the tagline “Why Ask Why?” Well, completely unknown to the ad agency — they had almost stumbled onto a breakthrough marketing concept. Telling people the reason why you…
Do you remember the stupid beer commercial a few years back with the tagline “Why Ask Why?” Well, completely unknown to the ad agency — they had almost stumbled onto a breakthrough marketing concept. Telling people the reason why you…
A lot of Chiropractors in my experience get a feeling of restlessness, and they feel there’s more…there’s something…there’s got to be something better or got to be something different going on. I think it’s important to try to understand this…
It’s always been a battle to move chiropractors from thinking in terms of “transactions” to thinking in terms of “relationships.” Most chiropractors think in terms of “visits” and “dollars per visit.” This is transactional, the way the owner of a…
A lot of Chiropractors live their entire lives very frustrated, trying to grow their practices in opposition to marketplace realities. In his famous book THINK AND GROW RICH, and in his other writings, Napoleon Hill listed “Accurate Thinking” as one…
Brag Or Bank? I rarely attend Chiropractic meetings, conventions, Parker, or seminars other than my own anymore, but my Members do and they assure me nothing’s changed there – there’s still enough “hot air” being pumped out to fill up…
The Practice Building Process You must be willing to stand up, face you fears, and do all the things no one else is willing to do to achieve high levels of success… in ANYTHING you choose to do. You must…
We all hate “closing” patients. Explaining, Convincing, Defending…yuck. The good news is that if you nurture your list/patients and consistently communicate to them forever or until they move or die, AND you treat them the way you’d want to be…
Why Should Chiropractic Patients Go To You As Opposed To All Other Options? By: Ben Altadonna Do you have an amazing USP? (Unique Selling Proposition) When a prospective patient asks you why they should come to you instead of the…
How To Get What You Want… In Chiropractic And In Life! This really works so please pay attention. For 15 minutes every day I want you to focus on only what you want. You can’t do this in the car…
I Just Don’t Have Enough Time To Market My Chiropractic Practice! Some people think I’m a freak. Why? Because I find as many ways as possible to free up my time to do what I love; and that’s helping Chiropractors…
What You Need To Do And Be Before Any Chiropractic Marketing Will Work For You. A lot of Chiropractors in my experience get a feeling of restlessness, and they feel there’s more…there’s something…there’s got to be something better or got…
How These Market Changes Are KILLING Your Ability To Get, Keep And Have New Chiropractic Patients Refer! Why patients were so easy to get in the “good ole days” and SEEM so difficult today… Why marketing that worked not too…
In This Bleak Economic Time Riddled With Corruption The Most Important Question You Should Be Asking When It Comes To Chiropractic Marketing Is… Who Do You Trust? In jut a moment I’m going to give you a little vital information…
Chiropractic Marketing. Keep It Simple. Here’s a simple letter I wrote that can be tweaked to give to new patients or be used as an adversorial (an ad that looks like an editorial) or as a mailing. It’s simple and…
Who Was This Famous (and RICH) Dentist Labeled “a menace to the dignity of the profession” By The American Dental Association… And… What Valuable Success Lesson Can He Teach Chiropractors? Yes… This is for Chiropractors. In fact, each and every…
It’s all about “internal” chiropractic marketing Not “internet marketing”!!! What you are about to read can save you from financial disaster. Please pay careful attention. Here is why: In case you haven’t noticed – the United States is on the…
A New And Virtually Untouched Source of New Patients To Immediately Tap Into. By Ben Altadonna, D.C. I hate to do this. But I have to start this artcile with a warning. Why? Because what I’m about to reveal to…
How To Make Patients Believe Your Claims Before You State Them And… How To Ethically Set Up Your Patients To Say “Yes” To Your Treatment Plan Before You Ask Them By Ben Altadonna, D.C. I’ve built a very successful business……
Five Recession-Proof Techniques: That Could Make Your Chiropractic Marketing More Profitable By Ben Altadonna, D.C. I heard a very interesting joke the other day…“I ordered a burger at McDonald’s and the kid behind the counter asked, “Can you afford fries…