Blog Archives

The Core Of Chiropractic Marketing

The heartbreak and horror was almost too much for him to take.  As the “rescuer” walked through the “kill shelter,” he not only saw neglected and abused dogs… he saw an incredible abundance of irresponsibility that was represented by each

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Chiropractic Transactions Versus Relationships

It’s always been a battle to move chiropractors from thinking in terms of “transactions” to thinking in terms of “relationships.” Most chiropractors think in terms of “visits” and “dollars per visit.” This is transactional, the way the owner of a

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Chiropractic Patient Relating Strategies

In today’s fast-paced cold world, if you make a patient feel special, most will stay with you and refer.  Some will be more loyal than you could ever believe. But since you are busy in the office… or should be…

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A Systemized Process For Processing New Chiropractic Patients

We all hate “closing” patients. Explaining, Convincing, Defending…yuck. The good news is that if you nurture your list/patients and consistently communicate to them forever or until they move or die, AND you treat them the way you’d want to be

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Why Should Chiropractic Patients Go To You As Opposed To All Other Options?

Why Should Chiropractic Patients Go To You As Opposed To All Other Options? By: Ben Altadonna Do you have an amazing USP?  (Unique Selling Proposition) When a prospective patient asks you why they should come to you instead of the

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