I am going to reveal several “things” that will allow you to grow your practice and prosper. These “things” will not only jump-start your practice – they will give you the ability to live a better, more fulfilling and satisfying life in general.
After all… life is NOT just about having a busy practice and making boatloads of money. In fact, a booming practice, done incorrectly is nothing more than a…
Miserable CURSE!
You may already have that kind of practice. Or you may have a slow practice where “just paying your bills” consumes your thoughts. Your dominant thoughts are always about getting more new patients and making some money.
Survival.
Whichever practice you have – these “things” will help you – if you accept them and act upon them.
But that’s NOT the warning.
Here’s the warning: If you do not have the practice and life you want, there is a very good chance… probably 99.99999999% chance, that these “things” will contradict what you are doing right now.
And not only that – they will most likely make you just a little uncomfortable. You will probably, at some point while reading this newsletter, throw your hands up in the air and yell at the page.
If you do, that is a good thing…
As Long As You
Keep Reading…
Because the only way you are going to find the answers you are looking for – to have the practice and life you really want – is to have an open mind and be willing to make a change.
So, if you have and open mind and are willing to change… let’s get started…
Just last week a saw a GREAT commercial on television.
Now, let me define what I mean by “great.”
First and foremost, from a marketing view-point, the only job of an ad (a commercial is an ad) is to either (1) get qualified prospects to raise their hand and let you know they are interested so you can contact them further… or… (2) get a qualified prospect to actually purchase your product of service.
A great Chiropractic ad or commercial would get a prospective patient to request information about a service you provide – or get a prospective patient to call your office and make an appointment.
In either case, you would be able to track the results from either type of ad.
For example, you would have a special phone number for the ad so you know how many calls that ad got. Then you could accurately determine your return on investment on that ad and if you should continue using the ad or not.
This “great” ad had…
None Of That!
So, from a marketing view-point… the ad SUCKED!
So how was it “great” then?
Well, if you just settle down and quit interrupting – I’ll tell you!
The ad was great because it perfectly exemplifies why most Chiropractic offices fail and how you can turn things around… just about instantly.
And here is why…
The ad has a little kid and an adult. The adult is dressed in a suit and tie. Kid is maybe 5 or 6 years old. I don’t have kids and can’t guess ages very well.
Anyway, the guy has, what appears to be an ice cream stand.
The little kid asked the guy for ice cream and the adult tells him no… he can’t have any.
The kid get’s sad.
Another kid walks up and asks for some ice cream. The adult smiles and greets the new kid warmly.
“Sure you can have whatever you want.”
He gives the kid a nice big ice-cream cone.
The other kid is pouting.
Now, I’m not sure if the kid brings this up or the adult just says it. It doesn’t matter. What matters is the massage…
The adult says that reason the one kid couldn’t have any ice cream is because he had been there for a while.
And the reason the new kid could have ice cream is simply because he was new.
If you are astute… you have already figured out what the take-home message is here and what I’m about to explain to you.
Let’s see if you are astute…
The take-home message here is: BUSINESSES TREAT NEW CUSTOMERS DIFFERENTLY THAN OLD CUSTOMERS.
But that’s not the entire take-home message. Because, quite frankly, businesses SHOULD treat old customers differently than new customers.
But, most business have the situation reversed.
Most businesses treat new customers like gold. You always want new patients. You spent a tremendous amount of time, money and effort to get them. When you are trying to turn them from prospect into patient, you romance them.
And most of the time, you promise then things you cannot deliver just to get them to start care with you. You know, just little exaggerations.
But what happens once you get them?
They quickly lose their luster. And you lose your excitement for them.
You stop romancing them and give your attention to the next shiny object… another prospective new patient.
There is no “magic” to all this. No secret, mystical trick. Simply start building relationships with your patients… relationships for the right reason that last a lifetime.
Watching your back,
Ben
If you’d like to capitalize on one of my proven effective marketing campaigns, I just put up a bonus video where you can get access to it free by clicking here: BONUS!