Why Should Chiropractic Patients Go To You As Opposed To All Other Options?

Why Should Chiropractic Patients Go To You As Opposed To All Other Options?

By: Ben Altadonna

Do you have an amazing USP?  (Unique Selling Proposition) When a prospective patient asks you why they should come to you instead of the doc down the street who’s on their HMO… or… is cheaper… or doesn’t charge co-pays…

What Do You Tell Them?

Do you have good and compelling reasons – or do you sit their with a frustrated look on your face?  Do you blame the doc down the street for whatever they are doing… or… do you blame yourself?

Come a little closer and listen to this – it might be the most important thing you ever hear from me:

The one thing that I attribute almost all of my success to is my ability to take complete responsibility for everything in my business and life.

Not most.

Not the things that make me look good.

Not the convenient things.

Everything. 100%.  Even the things I really had no control over.  And I do that because… even though I didn’t have control over what happened… I have control over my reaction to it.  And that reaction is always that I will solve the problem IMMEDIATLEY.

Know this:

Major success in your practice and life comes with major responsibility.  Most simply aren’t willing to put 100% of the responsibility squarely on their shoulders.

The minute you make that change… your practice and life will change forever.

Ok… I could talk about this all day… but we have another fish to fry really quickly.

Over the years I have received countless questions and critiques from members who do not want to treat patients over 60 years of age.  And for years I have said that attempting to cut out patients 60 and above is suicide.

Fact of the matter is – this age group is your best patients for many reasons.  They are the ones that have the aches, pains and conditions you treat.

But I keep hearing… over and over…

“But Ben, They Don’t Have Any Money And Medicare Stinks!”

I’ll agree.

Medicare stinks.  But, they don’t have any money?  Really?  I beg to differ.  And to prove it – let me give you a little excerpt from an article entitled, “US braces for baby boom retirement wave.”

“America is facing a demographic juggernaut,” says Brent Green, a marketing consultant and author, in his “Boomers” blog.

“An unprecedented number will soon be entering the retirement stage of life. One-third of the population will be over 50 by 2010. One in five will be over 65 by 2010.”

Leonard Steinhorn, an American University professor and author of “The Greater Generation: In Defense of the Baby Boom Legacy,” says the generation often wrongly maligned as latte-sipping Yuppies has transformed most of American society.

He wrote that boomers have led or sustained most of “the great citizen movements that have advanced American values and freedoms — the environmental movement, the consumer movement, the women’s movement, the civil rights movement, the diversity movement, the human rights movement, the openness in government movement.”

He told AFP he expects this transformation to continue as boomers age. “It’s not going to be a generation that’s going to go off to the golf courses and do nothing.”

The generation is a ripe target for marketing of everything from travel to real estate to computer games for keeping minds fit.

“In the whole way we think about aging and the way companies develop products, we have traditionally been a country of the young,” said David Baxter, senior vice president at Age Wave, a California-based research and consulting company focused on the over-50 population.

“If you look at the hottest products, companies think the youth market is the most important.”

Baxter said marketers are still using “the myth that older consumers are stuck in their brands and not very interesting consumers. But it’s the mature consumer who has all the money.”

Americans aged 50 and over have a collective one trillion dollars in disposable income and control 67 percent of the US wealth, according to the over-50 social networking website Eons.

About half of Americans will buy new homes after retirement, and many will continue to work in some capacity or become involved in social activism.

A Merrill Lynch survey found 71 percent of adults surveyed plan to work in some capacity after their formal “retirement.”

Hmm.

“Americans aged 50 and over have a collective one trillion dollars in disposable income and control 67 percent of the US wealth, according to the over-50 social networking website Eons.”

Still think this niche isn’t coming to you because they don’t have the money?

Still think you want to ignore this niche?

Or would it be better to take full responsibility and blame yourself for not having a good enough USP?  Because they have money, they have conditions your treat, they want to stay active… and… they ARE going to someone and giving them their money.

Why not make it you?

Take 100% responsibility.  Get a great USP.  Embrace the 50/60 and above niche.  That’s were many of your affluent patients will come from.

Watching your back,

Ben

Free DC proven marketing campaign: www.StarfishLetter.com