Blog Archives

Chiropractic Referrals – The Friendly Theif

Most Doctors think the most important factor to creating a practice that have patients that refer is RESULTS. Many think that if they get their patients better… they will stay and refer in all their family members and friends. While

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Chiropractic Retirement

In a piece called “I’ll Never Retire,” William Diehl states that before the mid 1950s there was no “retirement” as we have come to know it today.  A poll in 1950 actually showed that most workers wanted to work as

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Chiropractic Success

Accepting the fact that real success takes real work The lazy man’s way to riches was one of the best headlines and ads ever written by the late, great Joe Karbo. But it was grossly misunderstood. The lazy man’s way

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From Me to You: A Personal Video

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Marketing For Chiropractors – WW2 Style

The year was 1917. The United States Army was ranked a dismal 17th in the world.   Just behind number 16 Portugal. That’s when Woodrow Wilson went to Congress to ask for a declaration of war.  It would be easy to

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The Core Of Chiropractic Marketing

The heartbreak and horror was almost too much for him to take.  As the “rescuer” walked through the “kill shelter,” he not only saw neglected and abused dogs… he saw an incredible abundance of irresponsibility that was represented by each

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Existing Patients Come First

I am going to reveal several “things” that will allow you to grow your practice and prosper.  These “things” will not only jump-start your practice – they will give you the ability to live a better, more fulfilling and satisfying

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Growing Your Practice – a DC’s Responsibility

Don’t Complain, It’s Your Practice… You Created It. Several years ago I was writing a letter to my members to invite “you all” to one of my boot camps.  I was writing this letter in one of my thousands of

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Chiropractic Marketing Says “Why Ask Why?”

Do you remember the stupid beer commercial a few years back with the tagline “Why Ask Why?” Well, completely unknown to the ad agency — they had almost stumbled onto a breakthrough marketing concept. Telling people the reason why you

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Chiropractic Focus & Clarity

A lot of Chiropractors in my experience get a feeling of restlessness, and they feel there’s more…there’s something…there’s got to be something better or got to be something different going on. I think it’s important to try to understand this

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Resiliency – What It Takes To Grow Your Practice

“There is a ‘secret key’ to peak personal productivity and performance that entrepreneurs are unwittingly depriving themselves of, to a worsening extent from one year to the next. This subtle form of self-sabotage takes its toll many different ways. Entrepreneurs,

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Chiropractic Transactions Versus Relationships

It’s always been a battle to move chiropractors from thinking in terms of “transactions” to thinking in terms of “relationships.” Most chiropractors think in terms of “visits” and “dollars per visit.” This is transactional, the way the owner of a

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Accurate Thinking Equals Chiropractic Success

A lot of Chiropractors live their entire lives very frustrated, trying to grow their practices in opposition to marketplace realities. In his famous book THINK AND GROW RICH, and in his other writings, Napoleon Hill listed “Accurate Thinking” as one

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Chiropractic Strategy – Brag Or Bank

Brag Or Bank? I rarely attend Chiropractic meetings, conventions, Parker, or seminars other than my own anymore, but my Members do and they assure me nothing’s changed there – there’s still enough “hot air” being pumped out to fill up

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The Practice Building Process

The Practice Building Process You must be willing to stand up, face you fears, and do all the things no one else is willing to do to achieve high levels of success… in ANYTHING you choose to do.  You must

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Chiropractic Business Secrets In The Numbers

Most doctors NEVER really analyze the “make up” of their practice. I can befuddle them with the first few questions I ask.  They are managing their business and money blind-folded. As analogy, consider a totally different business, something like a

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Chiropractic Marketing 7 Days To Turn Your Practice Around

In just a moment I’m going to hand you the seven step formula to turning ANY failing Chiropractic practice around in just seven days. And I do mean ANY practice.  Because it doesn’t matter how long you have been struggling. 

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Two Different Types of Chiropractors

WARNING: Soon There Will Be Two Types Of Chiropractors – One Will Achieve Massive Success And The Other Will Shrivel And Die…It does NOT have to be you! Dear Member, I’m going to go out on a limb and make

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Ben Altadonna – Testimonial

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What Can A Menace To The History of Dentists Teach Chiropractors!?

This is for Chiropractors.  In fact, each and every Chiropractor on the entire planet should pull up a stool and pay very close attention to this story. It is THAT important If you would like to know who this rebel

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Chiropractic Patient Relating Strategies

In today’s fast-paced cold world, if you make a patient feel special, most will stay with you and refer.  Some will be more loyal than you could ever believe. But since you are busy in the office… or should be…

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A Systemized Process For Processing New Chiropractic Patients

We all hate “closing” patients. Explaining, Convincing, Defending…yuck. The good news is that if you nurture your list/patients and consistently communicate to them forever or until they move or die, AND you treat them the way you’d want to be

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Why Should Chiropractic Patients Go To You As Opposed To All Other Options?

Why Should Chiropractic Patients Go To You As Opposed To All Other Options? By: Ben Altadonna Do you have an amazing USP?  (Unique Selling Proposition) When a prospective patient asks you why they should come to you instead of the

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What Are Your Chiropractic Goals?

What Are Your Chiropractic Goals? Mark McCormack in his book What They Don’t Teach You At Harvard Business School tells of a Harvard Study conducted between 1979 and 1989. In 1979, the graduates of the MBA program at Harvard were

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Chiropractic Marketing – Thinking Accurately

Thinking Accurately Requires A Calculator, Pen, And Paper The most profitable investment you can ever make is wrongly categorized as an expense. I am referring to investing into your existing patients. Yes in accounting terms these are “expenses” but thinking

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How To Get What You Want, In Chiropractic & Life!

How To Get What You Want… In Chiropractic And In Life! This really works so please pay attention. For 15 minutes every day I want you to focus on only what you want. You can’t do this in the car

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Don’t Have Enough Time To Market Your Chiro Practice?

I Just Don’t Have Enough Time To Market My Chiropractic Practice! Some people think I’m a freak. Why? Because I find as many ways as possible to free up my time to do what I love; and that’s helping Chiropractors

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What You Need To Be & Do Before Chiropractic Marketing Will Work For You

What You Need To Do And Be Before Any Chiropractic Marketing Will Work For You. A lot of Chiropractors in my experience get a feeling of restlessness, and they feel there’s more…there’s something…there’s got to be something better or got

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Chiropractic Marketing – Less Is More!

When Less Is More By Dan S. Kennedy Entrepreneurs, by nature, instinct, conditioning, competitive spirit are very into “more”. So are sales professionals. More gross revenues. More sales. More customers or clients. More web site traffic. More leads.  Even more

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Chiropractic Referrals In Recession

How These Market Changes Are KILLING Your Ability To Get, Keep And Have New Chiropractic Patients Refer! Why patients were so easy to get in the “good ole days” and SEEM so difficult today… Why marketing that worked not too

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Chiropractic Marketing – The Most Important Question!

In This Bleak Economic Time Riddled With Corruption The Most Important Question You Should Be Asking When It Comes To Chiropractic Marketing Is… Who Do You Trust? In jut a moment I’m going to give you a little vital information

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Chiropractic Marketing – Obama’s Method

Barack Obama Teaches… Step-by-step… How To Market Chiropractic I knew it would happen.  I just wasn’t sure when. For years I have been laughing at the way politicians run campaigns.  There have always been so many simple marketing tactics ANY

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Chiropractic Marketing – Keep It Simple

Chiropractic Marketing. Keep It Simple. Here’s a simple letter I wrote that can be tweaked to give to new patients or be used as an adversorial (an ad that looks like an editorial) or as a mailing. It’s simple and

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Chiropractic Marketing Tips From A Dentist!?

Who Was This Famous (and RICH) Dentist Labeled “a menace to the dignity of the profession” By The American Dental Association… And… What Valuable Success Lesson Can He Teach Chiropractors? Yes… This is for Chiropractors.  In fact, each and every

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“Internal” chiropractic marketing Not “internet marketing”!!!

It’s all about “internal” chiropractic marketing Not “internet marketing”!!! What you are about to read can save you from financial disaster.  Please pay careful attention. Here is why: In case you haven’t noticed – the United States is on the

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A New And Virtually Untouched Source of New Patients To Immediately Tap Into.

A New And Virtually Untouched Source of New Patients To Immediately Tap Into. By Ben Altadonna, D.C. I hate to do this.  But I have to start this artcile with a warning. Why? Because what I’m about to reveal to

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Chiropractic Pyschology For Client & Business Success

How To Make Patients Believe Your Claims Before You State Them And… How To Ethically Set Up Your Patients To Say “Yes” To Your Treatment Plan Before You Ask Them By Ben Altadonna, D.C. I’ve built a very successful business…

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Chiropractic Marketing Techniques for the Recession

Five Recession-Proof Techniques: That Could Make Your Chiropractic Marketing More Profitable By Ben Altadonna, D.C. I heard a very interesting joke the other day…“I ordered a burger at McDonald’s and the kid behind the counter asked, “Can you afford fries

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